Brochures are still relevant in the marketing world. One of the best advertising strategies for many companies is having custom brochures printed. The more people see advertisements about your business, the more likely that they will take a look at your business. If a customer sees your brochure, sees a Google ad-link, hears your ad on the radio, reads your ad in the newspaper or wherever you are advertising the more likely they are to buy!
Brochures are easy to distribute and other businesses can carry them for free. The design aspect of brochures can be flexible with everything from photograph placement to the information provided. Because you are not having to type up a full catalog or a letter to your customers, brochures actually save time. With detailed information, a brochure can prove to be a very cost effective option.
While websites are convenient reference, a printed brochure allows prospective clients to review your material without web-based distractions, and actually holding it in their hands allows for an in-your-face, crisply colored, tangible reminder of what you can do for them.
In addition to fostering brand recognition, brochures are still a great marketing tool for the following reasons:
- A website provides a comprehensive overview of a company’s services, but a brochure can be focused to a target market, a particular service area, or even a specific client.
- Despite what we want to be true, not all potential clients are technologically savvy—because they’re not in an industry where computers are necessary for day-to-day business, or because they’re, a bit older—and some might appreciate the throwback to the salesman leave-behind rather than a “check out our website.”
- There are countless options for paper weight, size, shape, and finish; therefore, brochure printing can work around any budget.
- Trade shows and conferences are still very relevant methods of reaching would-be clients, and providing a takeaway that they can revisit later is an extension of your in-person meeting.
A brochure might not reach everyone, but there’s always a chance it can end up on the desk of the right person who will pick it up and say, “hey, let’s call these guys.”